Privacy Policy.

Powerworld ("we," "us," "our") is a digital marketing agency based in Galway, Ireland, serving trade businesses across Ireland. This policy explains what personal data we collect through powerworld.ie, why we collect it, and what rights you have over it.

Who we are

Powerworld is the data controller for the information described below. You can contact us at info@powerworld.ie or 086 190 6740 with any privacy question or request.

What we collect

We only collect data you give us directly, or that's generated automatically by visiting the site:

• Contact form submissions — name, email, phone number and any message you send us, via our form (powered by GoHighLevel/LeadConnector).
• Consultation bookings — name, email and phone number when you book a call via Calendly.
• Analytics data — anonymised/aggregated browsing behaviour (pages viewed, time on site, general location) via Google Analytics, but only if you accept cookies.
• Advertising data — via Meta Pixel, used to measure and improve our Facebook/Instagram ad campaigns, but only if you accept cookies.

Cookies

We use a cookie banner to ask for your consent before setting any non-essential cookie. Specifically:

• Essential cookies — used to remember your cookie choice itself. Always active, since the site can't function without them.
• Analytics cookies (Google Analytics) — only set if you click Accept. Help us understand how visitors use the site so we can improve it.
• Advertising cookies (Meta Pixel) — only set if you click Accept. Help us measure ad performance and show relevant ads to people who've visited our site.

You can change your mind at any time by clearing your browser's site data for powerworld.ie, which will show the cookie banner again on your next visit. You can also block cookies entirely in your browser settings, though this may affect how some parts of the site work.

Third parties we work with

We share data with the following providers, only for the purposes described above:

• Google (Analytics, and Google Business Profile where relevant)
• Meta (Facebook/Instagram advertising, Meta Pixel)
• Calendly (consultation booking)
• GoHighLevel / LeadConnector (our contact form and client communication platform)

Some of these providers may process data outside the EU/EEA (for example, in the United States). Where that happens, they do so under recognised safeguards such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

How long we keep data

We keep enquiry and booking data for as long as needed to respond to you and, if you become a client, for the duration of our working relationship plus a reasonable period afterwards for accounting and legal purposes. Analytics and advertising data is retained according to each provider's own default retention settings.

Your rights

Under GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Request a copy of your data in a portable format
• Withdraw consent at any time (for cookies, via your browser settings as above)

To exercise any of these rights, email info@powerworld.ie. If you're unhappy with how we've handled your data, you also have the right to complain to the Irish Data Protection Commission at dataprotection.ie.

Children

Our site and services are directed at businesses and business owners, not children. We don't knowingly collect data from anyone under 16.

Changes to this policy

We may update this policy occasionally to reflect changes in our practices or legal requirements. The date at the top of this page shows when it was last updated.

This policy is provided as a general guide to our data practices and does not constitute legal advice. If you need formal legal certainty around GDPR compliance, we'd recommend having it reviewed by a solicitor.