What to Put on a Trades Website, Page by Page

If you're getting a website built, or fixing the one you have, here's a plain guide to what each page needs. It doesn't have to be big. A handful of good pages beats thirty thin ones.

Homepage

The homepage has one job: tell a visitor in five seconds what you do, where you do it and how to reach you. At the top you want:

• A clear headline, like "Roofers in Galway and Mayo" or "Fitted Wardrobes and Kitchens Across Leinster"
• A tap-to-call button and a quote button
• One strong photo of your work

Underneath: your main services, a few reviews, some recent jobs, the areas you cover and a simple way to get in touch.

Services pages

One page per main job. Say what it involves, who it's for, how it works and what to expect. Include photos of that kind of job and a call to action. These are the pages that help you show up in searches like "flat roof repair" or "kitchen fitter", so they're worth getting right.

About page

People hire people. Show your face, say how long you've been doing it, where you're from and what you care about. Mention your registrations, insurance and any training. Keep it honest and personal. It's often one of the most visited pages.

Gallery or recent work

Real before-and-after photos do more selling than any paragraph. Label them with the job and the town. Keep them tidy and use good light.

Reviews

Show your Google reviews and link to them. If a customer has said something nice about a specific job, use it on that service page too.

Areas you cover

List your counties and main towns, either on the homepage or a short dedicated page. If you cover a lot of ground, group them by county.

Contact page

Keep it simple: phone, email, a short form, your service area and your opening hours or when you reply. Make sure the form works and sends to somewhere you'll see it quickly.

The legal bits

You need a privacy policy and, if you use analytics or advertising tags, a cookie notice that asks for consent before anything is tracked. It's a legal requirement in Ireland, and it's one of the things people leave out most often.

Things to leave out

• Stock photos of men in hard hats who aren't you
• Autoplaying music or video
• Long paragraphs of "about the industry" text nobody reads
• A blog you won't keep up. Ten useful posts beat a page of old news

Want to see it done?

Every site we build for tradesmen follows this structure. If you'd like to see what yours would look like, we'll build you a free mockup within 48 hours after you send us a few details. Ask for yours here.